Pricing intelligence for independent hotels

Your pricing is costing you money every night.

We built dynamic pricing tools for Premier Inn, National Express, and some of the UK’s biggest brands. Now we’re building them for independent hotels, so a 50-room boutique gets the same pricing intelligence as an 800-hotel chain.

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25% average revenue uplift from dynamic pricing Built for 10–150 room hotels The methodology used by the UK’s leading chains

The problem

Sound familiar?

You set your rates in January and barely touch them again

The chains adjust theirs 30+ times a day. You don’t have time to adjust yours once a week.

Your best nights sell out weeks early, at your standard rate

If it fills instantly, you underpriced it. But by the time you realise, those rooms are gone forever.

Your inbox is full of software promising to fix this

Another SaaS tool, another dashboard you won’t use. None of them know your hotel and none of them come with a human who actually does the work.

What we do

The same pricing intelligence we developed for the chains, built specifically for your hotel

We track your competitors’ rates, local events, and market demand every day, and alert you to exactly what to charge, and why. You get pricing recommendations from people who’ve actually done this at scale. And unlike a piece of software you’re left to figure out on your own, there’s always someone behind it who knows your hotel.

Start free

Build your dashboard

Pricing recommendations, for free

  1. A live view of your market. See how your rates compare to our view of your closest competitors. No PMS connection, no setup. You can build it in 2 minutes, just click the button below.
  2. Weekly email alerts. Every week you get an email: “Your Saturday rate is £28 below your comp set,” or “Competitor X just raised prices for the bank holiday, you haven’t.” Actionable, specific, takes 30 seconds to read.
  3. Take action. Many hotels take our alerts and adjust rates themselves, and that can be worth thousands a year. If you want us to do more, we’re right here.
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We do it for you

Your Dedicated Revenue Team

Pricing done, not just recommended

  1. We tell you exactly what to charge. Backed by competitor data, event calendars, and demand signals. Backed by people who’ve done this at scale. Actionable from day one.
  2. We become your revenue management function. Weekly rate adjustments, competitor monitoring, seasonal strategy, monthly reporting. Everything a pricing director does, without the £1,500 day rate.
  3. Once you trust it, we automate. When you’ve seen the results and you’re comfortable, the dynamic pricing will run in the background. You stay in control. We stay watching.
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Where we fit

Big hotels have a pricing team. You don’t.

A typical hotel chain

CEO
Finance
Marketing
Operations
Revenue
Management

Your hotel

Owner
Front desk
Housekeeping
Otterly
Booked

Big hotel chains have entire teams dedicated to pricing. You’ve got a thousand other things to do. We slot in as your revenue management function, so you get the same capability without the headcount.

The opportunity

How much is your pricing costing you?

Move the sliders to match your hotel. The number on the right is what we typically see hotels like yours leave on the table each year.

Annual revenue opportunity
£0
per year, based on your inputs

An estimate based on our experience helping hotels like yours. Your free dashboard will show you the real number based on your actual market.

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Your dashboard

This is what we build for every hotel we work with

Sample preview
otterlybooked.com/your-hotel
Your Hotel YOUR LOCATION · YOUR ROOMS
Updated 12 mins ago
Annual opportunity
£52,400
+18% vs. current
Underpriced dates
23
in next 90 days
Vs. comp set
−14%
average rate gap
Next 14 nights · colour shows where you sit vs. market
11£128
12£132
13£135
14£140
15£155
16£165
17£148
18£128
19£130
20£140
21£145
22£170
23£185
24£155
On market Underpriced Overpriced
01

Your rates vs competitors

See exactly where you sit against 3–5 comparable hotels across the next 90 days.

02

Dates you’re underpriced

Colour-coded flags for events, bank holidays, and high-demand periods where your rate is below market.

03

Your revenue opportunity

A clear pound figure showing what smarter pricing could earn you this year.

See yours in 30 seconds →

About us

We’ve done this before. At scale.

Nathan Noerr
Nathan Noerr
Pricing & Revenue Strategy

Nathan spent 10 years running pricing for the big chains (Premier Inn, National Express) and got frustrated watching independent hotels leave money on the table because nobody would give them the same tools. At National Express, he moved them from manual pricing to machine-learning-driven dynamic pricing and unlocked £7m in extra profit. At Premier Inn, he ran pricing and strategy across their 800+ hotels. Now he does the same thing for your hotel, minus the corporate overhead.

Previously at Strategy& (PwC), with consulting work for M&S, Bain Capital, SHL, and others.

Alex Robinson
Alex Robinson
Commercial & Technology

Alex has been CFO of a tech company with tens of millions of users, a strategy consultant at BCG, and an investment banker at Citi. At Gett, he ran UK finance and operations and led the business to profitability. He builds the tools and data infrastructure behind Otterly Booked, and makes sure the numbers actually add up.

He got involved because he saw an industry drowning in overpriced software that nobody uses, and thought: what if we just did the work instead?

FAQ

Questions we get asked

No. Our initial analysis uses only publicly available data: your rates, your competitors’ rates, and local demand signals. No PMS integration, no setup, no IT involvement. If we work together ongoing, we can integrate with your systems later to go deeper, but it’s never required to get started.

Most are self-serve software tools. You sign up, connect your PMS, and figure it out yourself. Some hotels get great results from them. But most independents we’ve spoken to either never adopted one or tried and stopped using it, because software without expertise behind it only gets you so far.

We’re people who manage your pricing for you, backed by our own expertise and technology. We’re so confident in our approach that we offer a performance guarantee: if we don’t deliver measurable uplift, you don’t pay.

Primarily 20–150 rooms. Large enough that pricing optimisation moves the needle, small enough that hiring a full-time revenue manager doesn’t make sense.

The dashboard is free. The Quick Win is a one-off engagement. The Revenue Partner is a monthly fee that’s typically less than what you’d save in a single month. We’ll give you exact numbers on a call once we understand your hotel.

The dashboard shows you your opportunity immediately. If you go ahead with a Quick Win, most hotels see measurable impact within the first peak period we work on, usually 4–8 weeks.

Every night you wait is money lost. Let’s fix it.

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